About a year ago, I started paying closer attention to the quality of the food in our restaurant. Instead of ordering from the cheapest vendor, we started meeting with different vendors to find the best fit for us. We were able to find an incredible business that really understood our needs. They also offered incredible prices on top-of-the-line foods, and it was really great to work with them. They helped us to completely renovate our menu, and we were really impressed with everything that they did for us. This blog is all about meeting with food suppliers and understanding how to streamline your restaurant.
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If someone asked you to name common types of jam, which types of jam would you name? Strawberry, grape, and raspberry are likely to make the list. Maybe you'd mention currant jam or blueberry jam. One type of jam that probably won't make the list, though, is strawberry kiwi. Yes, strawberry kiwi jam is definitely unique, and because it is unique, it's not that hard to market. Many people will be drawn to it because they have never tried it befor, or because they love other strawberry kiwi items and want to give the jam a try.
That being said, you will still want to put some effort into marketing your strawberry kiwi jam. Here are some tips to help you market this unique and delicious product.
Emphasize Where the Fruit Is Grown
Because strawberry kiwi jam is a bit of a unique, boutique product, you can expect that a lot of your customers will be interested in where the fruit is sourced from. So, including information about the fruit source on your labels is a good marketing practice. If you know the farm where the strawberries were grown, then include the name of the farm. If you only know the region where the strawberries or kiwis were grown, then include that. (If you do mention a specific farm, it is worth reaching out to them beforehand to ensure they don't mind you putting their name on the label.)
Make Sure the Jam Is Visible
Strawberry kiwi jam is, in and of itself, a beautiful product. The chunks of strawberries and kiwi really make the jam look delicious. So, make sure the jars that you use show off your product. You don't want a jar that is so covered by a label that you can barely see into it. Try to put more information on the lid of the jar so that you can have a smaller label and let the jam be seen through the jar. Also keep this in mind when choosing jars. Ones with less texture — made with clear glass, even — are a better idea.
Let Customers Sample the Jam
Since strawberry kiwi jam is a lot more unique than, say, strawberry or grape jam, you can bet that many of your customers have never had it before. So, it's a good idea to allow potential customers to sample your jam.
If you sell the jam in a store, you may just want to put up a sign that says "samples available upon request." This way, you don't have to have jam out and open all of the time.
If you sell the jam at fairs and festivals, then you can just have it open for sampling the entire time you are there. Spreading it on plain, club crackers is a good way to let customers sample it. As they taste the jam, tell them a little about how you make it or how you like to use it.
Offer Several Sizes
Customers who are pretty confident they'll like the jam will probably want to buy a larger container, such as an 8 ounce container. But those who are newer to the idea of strawberry kiwi jam may want to start off with a smaller amount, like 4 ounces. So, selling at least two different sizes of jam can help you market it to a variety of customers.
Strawberry kiwi jam is incredibly delicious, and it deserves to be enjoyed. With the simple marketing tips above, you can find plenty of customers who want to buy your jam and enjoy it to its fullest. Check out companies that offer products like 8 oz. strawberry kiwi jam for sale for more ideas.
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